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Publishing Overview

What is Publishing in ReelBot?​

Publishing is the process of turning a generated video into a platform-ready post.

ReelBot separates:

  • creation (Video Studio & Projects)
  • distribution (Publishing)

This allows you to reuse videos, control timing, and manage multiple platforms without re-uploading or re-editing.

What Publishing is designed for​

Publishing exists to:

  • distribute videos efficiently
  • reuse generated content across platforms
  • manage drafts for later publishing
  • centralize platform-specific posting

Publishing is intentional — not automatic.

Where Publishing happens​

You can publish videos from:

  • the Projects page
  • the Publish section
  • contextual actions on completed videos

Publishing always starts with a selected video.

What you can publish​

You can publish:

  • AI-generated videos (Projects)
  • manually uploaded videos (via Publish flow)

This flexibility allows ReelBot to act as both:

  • a creation tool
  • a distribution hub

The publishing flow​

When you start publishing:

  1. Select a video
  2. Enter post metadata:
    • title (optional, platform-dependent)
    • description / caption text
  3. Choose one or more connected platforms
  4. Publish immediately or save as a draft

No video re-upload is required for AI-generated content.

Drafts vs published posts​

Draft posts​

Drafts allow you to:

  • prepare content in advance
  • refine copy
  • wait for the right timing

Drafts:

  • do not count as published
  • can be edited or deleted
  • do not consume post quota until published

Published posts​

Once published:

  • the post is sent to the selected platform
  • usage counters update
  • the post appears in your publishing history

Publishing is explicit and intentional.

Platform awareness​

Publishing behavior adapts to each platform.

ReelBot:

  • enforces platform-specific constraints
  • prepares media correctly
  • avoids invalid posting formats

Exact platform behavior is documented per platform.

Connected channels requirement​

To publish, you must have:

  • at least one connected channel
  • sufficient post quota on your plan

If no channels are connected:

  • publishing is disabled
  • you are prompted to connect accounts

Limits and usage​

Publishing is subject to:

  • monthly post limits (plan-based)
  • connected account limits

Publishing:

  • consumes post quota
  • does not consume AI credits
  • does not consume video generation quota

Limits are visible at all times.

Editing published posts​

ReelBot manages the publishing action, not platform-side edits.

Once published:

  • platform-native edits happen on the platform
  • ReelBot reflects publish status
  • posts cannot be “unpublished” from ReelBot

Drafts remain fully editable.

Reusing videos across platforms​

The same video can be:

  • published multiple times
  • posted to multiple platforms
  • reused across campaigns

ReelBot does not lock videos to a single post.

What Publishing does NOT do​

Publishing does not:

  • auto-generate scripts
  • auto-select platforms
  • schedule posts for future times
  • modify videos
  • bypass platform rules

Publishing distributes — it does not decide.

Best practices for publishing​

For clean workflows:

  • finalize videos before publishing
  • use drafts for batching
  • reuse high-performing videos
  • track post limits proactively

Publishing works best when it’s planned.

The CreatorOps perspective​

In CreatorOps, distribution is a separate system.

By decoupling creation from publishing:

  • videos become reusable assets
  • posting becomes predictable
  • workflows scale without friction

ReelBot treats publishing as an operational layer — not a shortcut.

  • Projects
  • Channels & Integrations
  • Publishing Drafts
  • Subscription & Usage

Creation builds assets. Publishing turns them into reach.